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随着国潮的不断复兴冲击，消费者越来越发现，会玩的老品牌，在悠长的文化传承背景下所渗透出来的味道，让人更熟悉、更舒适、更安心。
消费者的审美发展速度， 快到超出想象。绿伞是国内具有25年日化经验的老品牌，有一定的品牌认知基础。 为此， 喜鹊包装的设计着眼于老品牌的升级改造， 深度挖掘并运用了中国传统文化与最时尚的趋势相结合的构思方式， 增添消费者购买信心的同时，又重新点燃了老品牌的时尚生机。让更多年轻消费群体关注并购买老品牌的产品，同时还达到了自主传播的营销目的。
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